Calling all yogi and mompreneurs! Niche crowdfunding site is looking for you

Have a nifty product idea? Get that elevator pitch ready for the Internet.

This September, mom and family-centric crowdfunding portal, MsGenuity, launched Project Kids, a program to fund early learning and entertainment products that make kids’ lives better.

Overseen by Marcia Christ, MsGenuity CEO and former Creative Director and Senior VP at ad house Ogilvy & Mather, one of the Project Kids projects includes, Helping Kids on the Spectrum, a yoga course for kids and their parents to achieve a higher level of calmness and attentiveness.

Other ventures in need of backing include, Bracees – accessories for pre-teens to individualize their braces and Pajama Monsters – stuffed huggables and stories to chase the gremlins from a child’s life, among others.

"Within the male-dominated crowdfunding industry, Moms, who purchase 85% of all US goods, but who partake in less than 10% of all projects, can now influence product design, invest in new products and share their findings with others through the portal," according to MsGenuity's press release.

Let the lightbulbs go off and the investing begin!